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Transform Your Sales, BD & Client Management Teams into Strategic Business Partners

Sales, Business Development (BD), and Client Management teams are the lifeblood of any growing organisation. Yet, in the complex environments of small to medium enterprises and large enterprise-level businesses, these teams often face challenges that hinder their ability to deliver consistent growth, align with strategic goals, and maximise client satisfaction.

The Sales, BD & Client Management Business Partnering IMPACT Program by Impactology is specifically designed to address these challenges. It equips sales leaders and client servicing teams with the skills and strategies to become true business partners, enabling them to drive revenue, build client trust, and align seamlessly with broader organisational objectives.

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Why Choose the Sales, BD & Client Management Business Partnering IMPACT Program?

Addressing Common Challenges Faced by Sales and BD Teams

  1. Siloed Operations and Misaligned Priorities
  • The Challenge: Sales and BD teams often work in isolation and/or in silos, leading to misalignment with marketing, operations, and product development teams.
  • Our Solution: Our program fosters cross-functional collaboration and strategic alignment, ensuring sales and client servicing teams work cohesively with other departments to deliver holistic solutions to clients.
  1. Transactional Client Relationships
  • The Challenge: Sales teams may struggle to move beyond transactional interactions, which can limit their ability to build long-term, trust-based client relationships.
  • Our Solution: We train teams to adopt a consultative approach, positioning themselves as trusted advisors who add strategic value to clients.
  1. Leadership Gaps in Driving Performance
  • The Challenge: Sales leaders may lack the tools to effectively inspire, align, and manage diverse teams in high-pressure environments.
  • Our Solution: Our leadership program empowers sales directors and team leaders to build high-performing teams that thrive on collaboration and accountability.
  1. Lack of Commercial Acumen Across Teams
  • The Challenge: Sales professionals may lack the broader business acumen needed to align their efforts with organisational goals and make strategic decisions.
  • Our Solution: We enhance commercial acumen through targeted training, enabling teams to make smarter, more impactful decisions.

The Business Partnering Playbook

Finally, a book that provides realistic and targeted advice to Business Partners! 

Business Partners hold a vital role as trusted confidants with deep technical expertise,  and their impact is evident across all business functions.  Initially tasked with providing advice, they are now true collaborating partners, ideally placed to lead and manage change in the changing world of work and business. Yet as the Business Partner role has changed, there has been no pathway to develop the competencies essential for their success. 

Until now. If you are a current or aspiring Business Partner – HR, Finance, Procurement, IT, Risk, Audit, Compliance, Legal, Marketing – this is the book for you.

EVOLVE shows you how to navigate service models and systems, build your commercial acumen and deliver value to your organisation.

Program Highlights

Build Strategic Business Partnering Skills

Enhance Client Relationships: Train your teams to engage with clients as trusted advisors rather than transactional salespeople.

Increase Influence: Develop the skills to align with and influence key stakeholders internally and externally.

Strengthen Leadership Across
Teams

Empower Sales Leaders: Provide tools and frameworks to inspire teams, foster collaboration, and drive accountability.

Lead Through Change: Equip leaders to navigate market disruptions and drive innovation.

Foster Cross-Functional Collaboration

Break Down Silos: Create alignment between sales, marketing, operations, and product teams for seamless delivery.

Improve Communication: Train teams to communicate client needs effectively across functions to enhance service delivery and client satisfaction.

Enhance Commercial
Acumen

Understand the Business Landscape: Train teams to align sales strategies with organisational goals and market dynamics.

Focus on Value Creation: Equip sales teams to demonstrate ROI and articulate the value of their solutions to clients and leadership.

THE CALL TO ACTION FOR LOCAL GOVERNMENT (LGA) TEAMS!

Local government and council leaders operate in a dynamic environment marked by competing demands, budget constraints, and evolving community needs. This program helps leaders navigate these challenges by fostering collaboration, streamlining communication, and delivering results that impact all stakeholders.

Our Leadership Development Program for Local Government is tailored to help councils create high-performing teams, enhance strategic alignment, and elevate their impact on the community.

The learning outcomes for participants include:

  • Strengthening collaboration between council departments and community stakeholders.
  • Establishing trust and effective communication across diverse groups.
  • Developing a reputation as a strategic and reliable business partnering team..
  • Enhancing business acumen to complement leadership roles.

UNDERSTAND YOUR BUSINESS

How the HR Business Partners fits within and supports your company’s business model

We help you grow your ability strategically and develop a strong commercial mindset. This module is crucial for building a mature and effective HR function. It covers essential aspects of what are the core elements of a business model, helping you make informed decisions that support the overall business strategy. This module is tailored to your company and industry – no ‘off the shelf’ solution here!

UNDERSTAND YOUR STAKEHOLDERS

Without trust, your effectiveness as a HR and People & Culture business partner diminishes - regardless of how technically proficient you are

Building and nurturing trusted business relationships across all business functions is a foundational capability for all HR professionals – regardless of seniority. This module focuses on the role HR business partners play in building relationships with internal stakeholders and their People and Culture colleagues. We prioritise trust-building, building fit for purpose communication skills, and creating a strong presence in stakeholder relationships for maximum impact and team and individual success.

UNDERSTAND YOUR MACRO WORLD

Understanding the external influences that impact your business improves decision-making for HR and People & Culture professionals

Business decisions are influenced by internal and external factors across different industries, markets and geographies. This module focuses on building a strong “outside-in” view of the world, and how macro-environmental factors impact a company’s direction and the HR team’s decision-making. A solid understanding of the macro factors that can impact the organisation, is critical to effective decision making.

YOUR HR and PEOPLE & CULTURE BUSINESS PARTNERING TOOLKIT

Build high impact skills for greater effectiveness across core stakeholder groups

This module will introduce you to tools like the ACDC Contextual Partnering Model to help identify and understand the different delivery modes of a business partner depending on the work context. These tools provide participants a valuable insight into their personal preferences, and how they can broaden out their expertise by leveraging the different modes of business partnering in the right context. This module highlights how essential it is to build a strong internal brand for your HR function and the sustainable growth and relevance of any team.

DATA AS A STORYTELLING TOOL

A vital “life” skill for all HR and People & Culture Teams

Storytelling plays an increasing role in all work contexts and done well, helps transform the impact business partners have on their business. Refining this lost skill of storytelling can unleash a HR team’s ability to collaborate effectively and influence better outcomes for the overall business. This fosters a high-performance environment driven by action and tangible results, not just ideas.

KNOW & MEASURE THE VALUE YOU DELIVER

The core ingredient to driving team success

To know you’re having an impact, you need to know how to articulate and measure the value your team delivers as HR business partners. It’s knowing the trade-offs you make around what you do and what you don’t do as a team. This makes all the difference to stakeholders. This module shares some high impact frameworks for you to use in assessing the value HR and People and Culture Business Partners deliver individually and as a team.

Guidance really helped

I really connected with and appreciated the style and approach. The one-on-one guidance really helped.

Claire
Senior Manager

Helped me achieve

My goal was to maintain focus on my most important leadership priorities and this program has helped me achieve this.

Andrew
General Counsel

Program helped me in so many ways

My learnings from this program have helped me in so many ways both personally and professionally.

Deborah
HR Director

Insights were innovative and pragmatic

I appreciated the extensive experience from a wide range of sectors to draw upon. The insights shared were innovative and pragmatic

Raj
GM Human Resources

Truly enriching and transformational experience

The guidance I have received has been instrumental in helping me to workout my overall vision and strategies for my career and personal goals. This has been a truly enriching and transformational experience.

Katarina
Marketing Specialist

Who Should Attend?

  • Sales Directors
  • Sales Team Leaders
  • Sales Managers
  • BDMs
  • Sales Representatives
  • Client Servicing Managers
  • Business Development (BD) Managers

Program Benefits

For Your Team:

  • Stronger Client Relationships: Build trust and drive long-term partnerships with clients.
  • Enhanced Collaboration: Work seamlessly with internal teams to deliver comprehensive solutions.
  • Increased Motivation: Empower teams with the tools and confidence to achieve their goals.

For Your Organisation:

  • Improved Sales Performance: Drive revenue growth through more effective sales and BD strategies.
  • Greater Efficiency: Align sales efforts with broader organisational goals to eliminate redundancies and maximise impact.
  • Increased Client Retention: Deliver exceptional client experiences that foster loyalty and repeat business.

Why Impactology?

At Impactology, we understand the unique challenges that sales, BD, and client management teams face in small to medium and large organisations. Our tailored programs are designed to address these pain points and deliver actionable solutions that drive real change.

What Makes Us Different?

  • Customised Training: Each program is tailored to your organisation’s needs and challenges.
  • Experienced Facilitators: Learn from experts with deep industry experience in sales leadership and business partnering.
  • Actionable Frameworks: Gain practical tools that your teams can immediately apply in their roles.
  • Proven Results: Our programs are designed to deliver measurable outcomes, from improved sales performance to stronger client relationships.

Take the First Step Toward Sustainable Growth

Empower your sales, BD, and client management teams to overcome bottlenecks, drive revenue, and build long-term client relationships. The Sales, BD & Client Management Business Partnering IMPACT Program is your pathway to creating high-performing teams that thrive in today’s competitive environment.

Register Your Interest Today

Ready to amplify your sales leadership and team performance? Contact us to learn more about how our program can help your organisation achieve its goals.









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