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Unlock the Full Potential of Your Marketing and Communications Teams

In today’s rapidly evolving business landscape, Chief Marketing Officers (CMOs), marketing leaders, and communication leaders face unprecedented challenges. Siloed operations, misalignment with organisational goals, and the constant pressure to demonstrate ROI can hinder your team’s ability to make a meaningful impact.
At Impactology, we understand these bottlenecks and offer a tailored solution: the Marketing & Communication Business Partnering IMPACT Program. Designed specifically for marketing departments in medium to large organisations facing significant change, our program empowers your team to become strategic business partners who drive growth, innovation, and value across the organisation.

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Why Choose the Marketing & Communication Business Partnering IMPACT Program?

Addressing Common Challenges Faced by Marketing Leaders

1.Siloed Communication and Lack of Collaboration
  • The Challenge: Marketing teams often operate in complex, high-demand environments, with tight deadlines, shifting priorities, and the need to balance the needs of multiple stakeholders.
  • Our Solution: We foster a culture of collaboration through business partnering frameworks, enabling your team to work seamlessly with sales, product development, finance, and other vital functions.
2. Misalignment with Business Strategy
  • The Challenge: Without a clear line of sight and understanding of organisational goals, marketing efforts may not effectively support the company’s strategic direction.
  • Our Solution: Our program enhances your team’s commercial acumen, ensuring marketing efforts and key decisions are aligned with overarching business objectives for maximum impact.
3.Difficulty Demonstrating ROI and Value<
  • The Challenge: Justifying marketing spend and proving ROI can be challenging, leading to budget constraints and reduced influence.
  • Our Solution: We equip your team with a data storytelling model to aid their decision-making, enhance communication clarity, and drive meaningful business insights.
4.Rapid Market Changes and Digital Disruption
  • The Challenge: Keeping pace with digital transformation and changing consumer behaviours requires agility and continuous learning.
  • Our Solution: Our program encourages a growth mindset and provides strategies for staying ahead of market trends, enabling your team to adapt and innovate effectively.

The Business Partnering Playbook

Finally, a book that provides realistic and targeted advice to Business Partners! 

Business Partners hold a vital role as trusted confidants with deep technical expertise,  and their impact is evident across all business functions.  Initially tasked with providing advice, they are now true collaborating partners, ideally placed to lead and manage change in the changing world of work and business. Yet as the Business Partner role has changed, there has been no pathway to develop the competencies essential for their success. 

Until now. If you are a current or aspiring Business Partner – HR, Finance, Procurement, IT, Risk, Audit, Compliance, Legal, Marketing – this is the book for you.

EVOLVE shows you how to navigate service models and systems, build your commercial acumen and deliver value to your organisation.

Program Highlights

Develop Strategic Business Partnering Skills

Build Trust and Influence: Learn how to establish credibility with stakeholders and become a trusted advisor within the organisation and with key external partners.

Enhance Communication: Master the art of conveying marketing insights in a language that resonates with non-marketing stakeholders.

Enhance Business
Acumen

Understand Organisational Dynamics: Gain a deeper understanding of your organisation’s business model to aid decision making and elevate your conversation with key stakeholders.

Align Marketing with Business Goals: Ensure marketing initiatives directly support and drive organisational objectives.

Foster Cross-Functional Collaboration

Break Down Silos: Create strong partnerships with other departments to improve connectivity and drive high impact campaigns.

Improve Teamwork: Leverage diverse perspectives to foster innovation and achieve better results.

Measure and Communicate
Value

Demonstrate Value: Utilise tools and frameworks to measure the impact of your marketing team’s efforts. 

Communicate Successes: Learn to articulate the value of marketing to senior leadership and stakeholders.

Adapt to Change and Drive Innovation

Stay Ahead of Trends: Equip your team with the skills to anticipate and respond to market shifts and emerging technologies.

Encourage Continuous Learning: Cultivate a culture that embraces change and fosters ongoing professional development.

THE CALL TO ACTION FOR LOCAL GOVERNMENT (LGA) TEAMS!

Local government and council leaders operate in a dynamic environment marked by competing demands, budget constraints, and evolving community needs. This program helps leaders navigate these challenges by fostering collaboration, streamlining communication, and delivering results that impact all stakeholders.

Our Leadership Development Program for Local Government is tailored to help councils create high-performing teams, enhance strategic alignment, and elevate their impact on the community.

The learning outcomes for participants include:

  • Strengthening collaboration between council departments and community stakeholders.
  • Establishing trust and effective communication across diverse groups.
  • Developing a reputation as a strategic and reliable business partnering team..
  • Enhancing business acumen to complement leadership roles.

UNDERSTAND YOUR BUSINESS

How the HR Business Partners fits within and supports your company’s business model

We help you grow your ability strategically and develop a strong commercial mindset. This module is crucial for building a mature and effective HR function. It covers essential aspects of what are the core elements of a business model, helping you make informed decisions that support the overall business strategy. This module is tailored to your company and industry – no ‘off the shelf’ solution here!

UNDERSTAND YOUR STAKEHOLDERS

Without trust, your effectiveness as a HR and People & Culture business partner diminishes - regardless of how technically proficient you are

Building and nurturing trusted business relationships across all business functions is a foundational capability for all HR professionals – regardless of seniority. This module focuses on the role HR business partners play in building relationships with internal stakeholders and their People and Culture colleagues. We prioritise trust-building, building fit for purpose communication skills, and creating a strong presence in stakeholder relationships for maximum impact and team and individual success.

UNDERSTAND YOUR MACRO WORLD

Understanding the external influences that impact your business improves decision-making for HR and People & Culture professionals

Business decisions are influenced by internal and external factors across different industries, markets and geographies. This module focuses on building a strong “outside-in” view of the world, and how macro-environmental factors impact a company’s direction and the HR team’s decision-making. A solid understanding of the macro factors that can impact the organisation, is critical to effective decision making.

YOUR HR and PEOPLE & CULTURE BUSINESS PARTNERING TOOLKIT

Build high impact skills for greater effectiveness across core stakeholder groups

This module will introduce you to tools like the ACDC Contextual Partnering Model to help identify and understand the different delivery modes of a business partner depending on the work context. These tools provide participants a valuable insight into their personal preferences, and how they can broaden out their expertise by leveraging the different modes of business partnering in the right context. This module highlights how essential it is to build a strong internal brand for your HR function and the sustainable growth and relevance of any team.

DATA AS A STORYTELLING TOOL

A vital “life” skill for all HR and People & Culture Teams

Storytelling plays an increasing role in all work contexts and done well, helps transform the impact business partners have on their business. Refining this lost skill of storytelling can unleash a HR team’s ability to collaborate effectively and influence better outcomes for the overall business. This fosters a high-performance environment driven by action and tangible results, not just ideas.

KNOW & MEASURE THE VALUE YOU DELIVER

The core ingredient to driving team success

To know you’re having an impact, you need to know how to articulate and measure the value your team delivers as HR business partners. It’s knowing the trade-offs you make around what you do and what you don’t do as a team. This makes all the difference to stakeholders. This module shares some high impact frameworks for you to use in assessing the value HR and People and Culture Business Partners deliver individually and as a team.

Guidance really helped

I really connected with and appreciated the style and approach. The one-on-one guidance really helped.

Claire
Senior Manager

Helped me achieve

My goal was to maintain focus on my most important leadership priorities and this program has helped me achieve this.

Andrew
General Counsel

Program helped me in so many ways

My learnings from this program have helped me in so many ways both personally and professionally.

Deborah
HR Director

Insights were innovative and pragmatic

I appreciated the extensive experience from a wide range of sectors to draw upon. The insights shared were innovative and pragmatic

Raj
GM Human Resources

Truly enriching and transformational experience

The guidance I have received has been instrumental in helping me to workout my overall vision and strategies for my career and personal goals. This has been a truly enriching and transformational experience.

Katarina
Marketing Specialist

Who Should Attend?

  • Marketing Department Leaders
  • Marketing and Communications Managers
  • Marketing and Communications Teams

Program Benefits

For Your Team:

  • Increased Influence: Become strategic partners who contribute meaningfully to business decisions.
  • Enhanced Skills: Develop competencies in leadership, communication, and strategic thinking.
  • Greater Alignment: Work cohesively with other departments to drive organisational success.

For Your Organisation:

  • Improved Performance: Align marketing initiatives with business goals to enhance overall performance.
  • Stronger Collaboration: Benefit from integrated strategies that leverage cross-departmental strengths.
  • Increased ROI: Maximize the impact of marketing spend through targeted, strategic efforts.

Why Impactology?

At Impactology, we specialise in transforming teams into strategic business partners. Our expertise lies in understanding the unique challenges marketing and communication departments face in large organisations. With our Business Partnering IMPACT Program, you’ll receive:

  • Tailored Solutions: Customised training that addresses your specific organisational needs and challenges.
  • Experienced Facilitators: Learn from industry experts with a proven marketing leadership and business partnering track record.
  • Actionable Frameworks: Gain practical tools and methodologies that can be immediately applied in the work you do..
  • Sustainable Results: Achieve long-term improvements in team performance and organisational impact.

Take the Next Step Towards Transformational Growth

Amplify your marketing and communication team’s potential. Empower them to drive strategic impact and contribute significantly to your organisation’s success.

Register Your Interest Today

Ready to go to the next level with your marketing and communication teams? Contact us to learn more about the Marketing & Communication Business Partnering IMPACT Program and how it can transform your organisation.

Email: hello@impactology.com.au
Phone: +61 404 459 507









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